Ozon Bank
Ozon Bank
Ozon Bank
One of Russia's fastest-growing banks: over 50 million clients, with 41 million active users. The team operates at a fast pace: hypotheses are tested quickly, designers influence the product on par with PMs, and the main currency is arguments and initiative.
One of the fastest-growing banks in Russia: over 50 million clients, with 41 million active. The team works at a fast pace: hypotheses are tested quickly, designers influence the product on equal terms with PMs,
and the main currency is arguments
and initiative
💙
More cases will appear here soon
Activity feed redesign
Context – The transaction feed is the most visited screen in the bank app. But in essence, it was just a list of transactions: the client scrolled through transactions and got nothing more
Solution – Added expenses and income for the period at the top, access to analytics, and filters by accounts and transaction types. Categories and cashback are now right in the transaction line
PFM Adoption
+23%
MAU PFM
28%
После редизайна 👆🏻
Dynamics of expenses
and income
Context – Clients did not have a unified picture of cash flows: expenses and income existed separately, without the ability to see the dynamics for a period and understand why more was spent this month
Insight – What matters to the user is not the amount itself, but the comparison: "more or less than last month" and "on what exactly". The answer to the question "why did it change" is more valuable than just an expense figure
Solution – A section with the dynamics of income and expenses for any period: a visual comparison with the previous month, breakdown by categories and accounts, searching for saving opportunities — all in one screen, without manual analysis by the user
PFM Retention
+1.5%
Cross-sell CTR
5%
1/5
PFM Adoption
+23%
MAU PFM
28%
Activity feed redesign
Context – The transaction feed is the most visited screen in the bank app. But in essence, it was just a list of transactions: the client scrolled through transactions and got nothing more
Solution – Added expenses and income for the period at the top, access to analytics, and filters by accounts and transaction types. Categories and cashback are now right in the transaction line
После редизайна 👆🏻
После редизайна 👆🏻
Activity feed redesign
Context – The transaction feed is the most visited screen in the bank app. But in essence, it was just a list of transactions: the client scrolled through transactions and got nothing more
Solution – Added expenses and income for the period at the top, access to analytics, and filters by accounts and transaction types. Categories and cashback are now right in the transaction line
PFM Adoption
+23%
MAU PFM
28%
После редизайна 👆🏻
После редизайна 👆🏻
💙
More cases will appear here soon
💙
More cases will appear here soon
PFM Retention
+1.5%
Cross-sell CTR
5%
Dynamics of expenses
and income
Context – Customers did not have a unified picture of cash flows: expenses and income existed separately, with no ability to see the dynamics for a period and understand why more was spent this month
Insight – To the user, the sum itself is not what's important, but the comparison: "more or less than last month" and "on what exactly". The answer to the question "why did it change" is more valuable than just a spending figure
Solution – A section with the dynamics of income and expenses for any period: a visual comparison with the previous month, a breakdown by categories and accounts, searching for saving opportunities — all on one screen, without manual analysis by the user
1/5
1/5
Dynamics of expenses
and income
Context – Customers did not have a unified picture of cash flows: expenses and income existed separately, with no ability to see the dynamics for a period and understand why more was spent this month
Insight – To the user, the sum itself is not what's important, but the comparison: "more or less than last month" and "on what exactly". The answer to the question "why did it change" is more valuable than just a spending figure
Solution – A section with the dynamics of income and expenses for any period: a visual comparison with the previous month, a breakdown by categories and accounts, searching for saving opportunities — all on one screen, without manual analysis by the user
PFM Retention
+1.5%
Cross-sell CTR
5%
1/5
1/5
PFM Retention
+1.5%
Cross-sell CTR
5%
Dynamics of expenses
and income
Context – Customers did not have a unified picture of cash flows: expenses and income existed separately, with no ability to see the dynamics for a period and understand why more was spent this month
Insight – To the user, the sum itself is not what's important, but the comparison: "more or less than last month" and "on what exactly". The answer to the question "why did it change" is more valuable than just a spending figure
Solution – A section with the dynamics of income and expenses for any period: a visual comparison with the previous month, a breakdown by categories and accounts, searching for saving opportunities — all on one screen, without manual analysis by the user
1/5
1/5
Activity feed redesign
Context — The transaction feed is the most visited screen of the bank. But in essence, it was just a list of transactions: the client scrolled through the operations and received nothing beyond that
Solution – Added expenses and income for the period at the top, access to analytics, and filters by accounts and transaction types. Categories and cashback are displayed directly in the transaction row
PFM Adoption
+23%
MAU PFM
28%
После редизайна 👆🏻
После редизайна 👆🏻
